Game Marketing Genie Blog / App Marketing Strategy

by Game Marketing Genie, on 31-Mar-2022 11:40:09

NFTs (non-fungible tokens) have been ever-increasing in popularity since their introduction in 2014. Their rising craze among cryptocurrency investors indicates that these digital tokens are more than a fad. Marketers …

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Topics:Video Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyApp Marketing StrategyCrypto Games

by Game Marketing Genie, on 24-Mar-2022 11:02:15

Game monetization is hard, and it's even harder when it comes to free to play games. Players can access F2P games for free, and most don't feel the need to …

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Topics:Mobile Game MarketingApp Store OptimizationVideo Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyApp Marketing Strategy

by Game Marketing Genie, on 26-Jan-2022 18:04:11

While the gaming industry is doing well, freemium games often find it difficult to make money. Few people are willing to pay a huge one-off fee to access the gated …

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Topics:Mobile Game MarketingVideo Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyApp Marketing StrategyDigital Marketing

by Game Marketing Genie, on 12-Jan-2022 13:29:25

Following the iOS 14 update released by Apple, Google too came up with its own measures to safeguard its users’ privacy. On 3rd June 2021, Google informed developers that starting …

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Topics:Mobile Game MarketingVideo Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyApp Marketing StrategyGoogle AdsPaid Advertising

by Game Marketing Genie, on 29-Dec-2021 10:00:00

Are you looking to attract more players to your mobile game by improving the effectiveness of your ads? Creative testing is one of the things you need to do to …

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Topics:Mobile Game MarketingApp Store OptimizationVideo Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyApp Marketing Strategy

by Game Marketing Genie, on 22-Dec-2021 12:05:58

Advertising has become a key part of the mobile gaming experience, with developers of F2P games using it to generate revenue for their games. However, the ad formats you choose …

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Topics:Mobile Game MarketingApp Store OptimizationVideo Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyApp Marketing Strategy

by Game Marketing Genie, on 15-Dec-2021 11:17:39

The mobile game market is very crowded. New games are launched every day, meaning the number of your competitors will increase with time. Faced with such stiff competition, your best …

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Topics:Mobile Game MarketingApp Store OptimizationVideo Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyApp Marketing Strategy

by Game Marketing Genie, on 08-Dec-2021 12:07:32

Apple’s release of the iOS 14 update has had huge effects on the mobile game and app advertising space. The update gives Apple users the choice to block the IDFA …

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Topics:Mobile Game MarketingApp Store OptimizationVideo Game Marketing StrategyVideo Game MarketingDigital Marketing StrategyApp Marketing Strategy

by Game Marketing Genie, on 01-Dec-2021 12:32:33

Merge and puzzle games are all the rage right now. The games are doing well because of their simple mechanics and engaging meta-layer elements that include building, treasure hunting, building …

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Topics:Mobile Game MarketingSocial Media MarketingVideo Game Marketing StrategyVideo Game MarketingDigital Marketing StrategySocial Media Marketing StrategyApp Marketing StrategyVideo Marketing

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