Game Marketing Genie Blog / App Marketing Strategy

Apple’s release of the iOS 14 update has had huge effects on the mobile game and app advertising space. The update gives Apple users the choice to block the IDFA (Identifier for Advertisers) from their apps. Among other things, this means that apps...

Numerous games are getting added to the gaming industry, and it shows no sign of slowing down. Never before has there been greater access to games that people can play almost instantly than in recent years. The increasing adoption of innovative...

Mobile use is rapidly rising and is a shifting economy that doesn't function the same way it did even one year ago! People are spending an average 4.8 hours on their cellphones per day, according to data from App Annie. The Manifest also shows that...

Have you ever played a video game that allowed you to select the language you wanted to play in? If the answer is yes, and it probably is, then you've experienced game localization. Game localization is one of the most efficient mobile app trends in...

NFTs (non-fungible tokens) have been ever-increasing in popularity since their introduction in 2014. Their rising craze among cryptocurrency investors indicates that these digital tokens are more than a fad. 

Marketers believe the NFT market cap is...

Implementing an effective game monetization strategy is tricky, now imagine it’s for Free-to-play (F2P) games. An F2P game is available for free, and usually the players aren’t motivated enough to spend on in-game items. The number of players who do...

While the gaming industry is doing well, freemium games often find it difficult to make money. Few people are willing to pay a huge one-off fee to access the gated content, resulting in low revenues for freemium games. 

So, what can a game do to add...

Following the iOS 14 update released by Apple, Google too came up with its own measures to safeguard its users’ privacy. On 3^rd June 2021, Google informed developers that starting late 2021, when Android 12 users opt-out of personalized ads, the...

Are you looking to attract more players to your iOS mobile game by improving the effectiveness of your ads? Creative testing is one of the things you need to do to ensure you have the right assets to promote your game. This is where you create...