Game Marketing Genie Blog / App Marketing Strategy

NFTs (non-fungible tokens) have been ever-increasing in popularity since their introduction in 2014. Their rising craze among cryptocurrency investors indicates that these digital tokens are more than a fad. Marketers …

Game monetization is hard, and it's even harder when it comes to free to play games. Players can access F2P games for free, and most don't feel the need to …

While the gaming industry is doing well, freemium games often find it difficult to make money. Few people are willing to pay a huge one-off fee to access the gated …

Following the iOS 14 update released by Apple, Google too came up with its own measures to safeguard its users’ privacy. On 3rd June 2021, Google informed developers that starting …

Are you looking to attract more players to your mobile game by improving the effectiveness of your ads? Creative testing is one of the things you need to do to …

Advertising has become a key part of the mobile gaming experience, with developers of F2P games using it to generate revenue for their games. However, the ad formats you choose …

The mobile game market is very crowded. New games are launched every day, meaning the number of your competitors will increase with time. Faced with such stiff competition, your best …

Apple’s release of the iOS 14 update has had huge effects on the mobile game and app advertising space. The update gives Apple users the choice to block the IDFA …

Merge and puzzle games are all the rage right now. The games are doing well because of their simple mechanics and engaging meta-layer elements that include building, treasure hunting, building …