Game Marketing Genie Blog / Content Marketing Strategy (2)

Content marketing is a powerful way to grow your video game and reach your target players. One area of content marketing that’s gaining significance is video marketing. According to Oberlo, 54% of consumers want more video content from brands they...

Your game launch is your best chance to make a big impact on your audience. But a mere 10 percent of the games that are launched every year capture a massive 90 percent of the revenue generated in the entire gaming industry. Why? Because the other...

Videos are a great way to share your message with your audience and one of the best types of content marketing. Data from Smart Insights shows that 92 percent of marketers claim that videos are a vital component of their marketing strategy. A boon...

Game developers have an incredible opportunity to spread the word with video marketing. Video is one of the most popular forms of content out there, pulling in a significantly higher engagement count than other media including text and image-based...

Podcasts are hot right now. They fit seamlessly into our busy lives, allowing us to listen to interesting material as we go about other chores, travel or relax. Podcasts are presented in a personal context, making them a great pick for users who...

With the increase in smartphone sales around the world, podcasts are increasingly becoming popular and are becoming a preferred form of entertainment. According to MusicOomph, the younger generation accounts for 67 percent of that listens to podcasts

Today, live streaming platforms worldwide have a multitude of users that check in every day. Several live-streaming platforms exist in diverse verticals, including personal development, entertainment, e-commerce, education, as well as gaming, of...

As a gaming studio, you’ve got a lot of options for reaching your players. Most of the old methods like TV ads don’t work as well anymore, but email marketing is still widely used. Why? Because it has defied the odds to continue providing brands...

Everyone gets paid ads in their social media feeds — including you, we're sure! These posts are usually tagged and come from brands that may be of interest, appearing as "promoted," "sponsored," "featured," or similar. These appear because you're...