Game Marketing Genie Blog / Content Marketing (4)

The marketing strategies you’ve used in the past won’t work for you the same way they used to. Any good business knows that they need to stay up-to-date to ensure that they stand out in their market. This includes researching trends, rethinking...

Your competitors are on social media, snapping up customers and nailing their content. In a world that understands the importance of these platforms, if you're not putting out incredible content that engages and retains your players, then you're...

Everyone gets paid ads in their social media feeds — including you, we're sure! These posts are usually tagged and come from brands that may be of interest, appearing as "promoted," "sponsored," "featured," or similar. These appear because you're...

Digital marketing is one of the biggest - if not the biggest - forms of marketing available to game devs today. Your audience is bound to exist online somewhere, and you need to use this knowledge to attract and delight them so they start (and...

There are hundreds, if not thousands, of new businesses being created every day. So, how do you stand out from the rest and start getting qualified leads? Content marketing is one of the best ways for your gaming studio to achieve both of these...

Digital marketing is a multi-faceted concept. It includes anything from the creation of short email and social media content to the structure of company websites, blogs and online advertising. But what do these marketing channels have in common?...

Technology evolves, and as marketers, advertisers—or anyone at all interested in selling anything—it’s our job to keep up to date. And in light of the upcoming updates to Google Ads, with a switch from a second-price auction to a first-price...

When you are launching a new game, your marketing strategy is going to be what will make or break you. Do the wrong things and you’ll be left in the shadows. Do the right things and you’ll see those download and purchase numbers soar!

Some...