App stores are flooded with applications of all sizes. The numbers show almost 2.6 million apps on Google Play Store and over 3 million on iOS App Store (source: Statista). If you don't ensure your app makes an impact after launching it, then the...
Apple has now introduced the latest version of its operating system, iOS 14, after announcing the new Apple Watch and iPad models. Alongside new features like home screen widgets, updates to important apps like Apple Maps and iMessage, and a...
Mobile gaming is a significant market segment in the gaming industry. According to a report from App Annie, the mobile gaming segment is on track to surpass $222 billion in revenue in 2022 (source: Business of Apps). The number of mobile games...
After creating an amazing mobile game, the next thing you need to do is measure its performance. This comes after the app has been released to the world, and there is some uptake among players. Even if your target audience responds well, you still...
People don’t like watching online ads. Many internet users are fed up with irrelevant and intrusive ads hence the rise of ad blocking extensions. The ad-blocking craze has pushed many brands to rethink their paid advertising strategy.We are...
As much as 91% of young customers today trust online reviews, according to data from Search Engine Journal. For many, they carry weight similar to personal recommendations from friends, and are checked thoroughly before investing in a new game. Your...
Mobile devices are used by almost everyone now, from young children to adults in their later years. About 90 percent of the time spent on mobile devices is app-based, resulting in a huge market for mobile apps. This has resulted in an oversupply of...
You’ll undoubtedly have been exposed to gaming influencers on different social media channels. Brands worldwide are turning to influencers to promote their products or services to their followers and moving away from or reducing their traditional...
You’ll no doubt be itching to get to the global launch of your game, but a soft launch should be the first priority in your mobile game strategy. This means you can release your game into a few smaller areas before you take on larger markets such as...
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