Game Marketing Genie Blog / Social Media Marketing (4)

Well over half of the world uses the internet regularly, and when customers feel a business has wronged them, it is easy for them to go online and vent. As part of the gaming industry, it is likely that the vast majority of your audience spends...

TikTok is one of the fastest-growing platforms out there. It has surpassed more than 1.5 billion downloads on the App Store and Play Store, and averages more than 500 million active users every month - making it one of the most popular social media...

All video game marketing campaigns aim to drive traffic, generate leads, and boost company sales. If your campaign isn't optimized, your ROI will be poor and your marketing dollars wasted.Social media provides game devs with a friendly platform to...

Social media has simplified our interactions and made it easy to connect with people across the world. Businesses are part of this social media craze, with marketers turning to different platforms to connect with clients. The average person spends...

It’s a hard world out there for new video gaming companies.

But it doesn't mean you can't make it. While not in the gaming industry, there are plenty of successful unicorn startups whose names you’ve probably heard of. These include Uber, and more...

Most brands have made the move to digital advertising in recent years. There is a good reason for this - your audience exists online and you’re missing out on opportunities if you don’t choose to reach them there.

But it’s not only a powerful tool...

Your competitors are on social media, snapping up customers and nailing their content. In a world that understands the importance of these platforms, if you're not putting out incredible content that engages and retains your players, then you're...

Everyone gets paid ads in their social media feeds — including you, we're sure! These posts are usually tagged and come from brands that may be of interest, appearing as "promoted," "sponsored," "featured," or similar. These appear because you're...

If your business isn't on social media, you're missing out on opportunities to attract, connect with and convert your audience into loyal brand advocates. Almost 4.41 billion people will be actively using social media by 2025 (source: Statista), and...