Game Marketing Genie Blog / Video Game Marketing (4)

The video game industry is thriving and is expected to keep expanding.

If you're releasing a new game, there's a good chance you aren't aware of the sprawling opportunities waiting for you. 

According to PwC's Global Entertainment and Media Outlook...

Influencer marketing is part of nearly every industry, and the gaming industry is no stranger. Involving gaming influencers and streamers in your marketing is one of the best ways to connect with young gamers. All this success is balanced by the...

As a developer with a couple of high-potential games, you already know your game (no pun intended). But marketing it is a whole different story. 

The truth is marketing constantly evolves and adapts. The modern marketing landscape has tried-and-true...

Video continues to be one of the most engaging forms of content, meaning a trailer is the most powerful thing in your marketing toolbox. 

Factor in your audience and what you want to communicate from the start. Remember that you can use your video...

From VR (Virtual Reality) tech to virtual worlds and chat rooms, the VR gaming industry is thriving and rapidly expanding. It’s no longer a novelty concept now. As players’ expectations for games keep rising, developers are creating more complex,...

Are your paid ads failing to perform as effectively as you had hoped? Don't worry; we've all been there. You could simply be making a few mistakes that are harming the performance of your game ads and causing your budget to plummet. 

Here's how it...

Game trailers often rely on voiceovers to bring their storylines to life. Games themselves occasionally engage the talents of some of film and television's biggest actors, which is often a source of excitement for gamers who keep up with the latest...

Personas assist marketing teams in developing a representation of their primary user segments. Every major brand has its own personas, so if you don't have one, your competitors are targeting your audience while you wait.Consider every major...

Imagine a scenario where every potential player who clicks on your online ad becomes a lead.

And then every lead converts into a paying customer.

The truth is that less than 3 out of every 100 people who click on an ad will convert into paying...