Game Marketing Genie Blog / Video Game Marketing (7)

Are you considering social media for game promotion? Well, it is one of the most effective ways to generate brand awareness. With an impactful social media strategy, you can achieve the desired results. By following a well-devised social media...

Early access games are a major player in the video gaming world. They are unfinished, alpha or beta versions of games available for purchase before the official release. These games aren't demos or pre-orders but simply those that have a little more...

A recent survey with 10 million participants revealed that 66% of gamers NEVER play a new mobile game after the first day! Another eye-opening report by Blake Snow highlighted that only 10% of players complete a game. Though you may get thousands of...

Facebook and Instagram have remained two of marketing's go-to digital marketing platforms. But when it comes to the gaming industry, you must go the extra mile to reach your gaming audience — remember that marketing only on conventional media may...

Engaging videos have become one of the most popular tools to entice today's customers. Modern buyers have a shorter attention span. Therefore, a compelling video gets their attention better than a lengthy paragraph. An article from Forbes show that...

Gaming influencers are taking the world by storm in 2022. They're the second most popular type of influencers (36%) — after music influencers (38%) — among US teens. They've also moved up the ranking from 11th to 6th position globally.

This data...

The world of gaming is booming like never before. Studies reveal that there were 2.8 billion avid gamers in 2021. And the number is likely to reach beyond 3 billion in 2023. 

Figure 1: Number of gamers worldwide. Source: Statista

The rising demand...

If you are the developer of a real-money gaming app, it's almost inevitable you will use digital advertising to promote your product. Digital advertising is crucial for brands and can make or break a business. However, real money and gambling games...

Reddit is growing fast, and many engaged gamers are on it. Users are actively discussing their favorite games and researching new titles to play at this very moment. These are potential customers you can target with organic posts and Reddit Ads. 

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