Game Marketing Genie Blog / Video Game Marketing (9)

Due to the increasing trend of owning unique digital possessions such as music, videos, and pictures, the market for NFTs is expected to multiply. According to new market research by Global Market Estimates, the global non-fungible tokens market...

NFTs (non-fungible tokens) have been ever-increasing in popularity since their introduction in 2014. Their rising craze among cryptocurrency investors indicates that these digital tokens are more than a fad. 

Marketers believe the NFT market cap is...

Non-fungible tokens (NFTs) are all the rage, with NFTs ranging from famous internet memes to the source code of the World Wide Web selling for millions of dollars. NFT games have been booming since the launch of CryptoKitties on Ethereum network in...

Implementing an effective game monetization strategy is tricky, now imagine it’s for Free-to-play (F2P) games. An F2P game is available for free, and usually the players aren’t motivated enough to spend on in-game items. The number of players who do...

The video game market shows no signs of slowing down. The industry added 500 million new users over the last three years, bringing the worldwide number of gamers to 2.7 billion according to data from Business Wire. The growth is fueled by mobile...

Ad monetization has become a key revenue-generating pillar for most games. By strategically displaying ads within the game, developers earn money through ad impressions and clicks. But ROAS campaigns for apps are difficult to run because you have to...

If you're reading this page, you're probably creating a crypto game, already have one, or want to know a little more about them. But the unfortunate thing about crypto games is that there's not much info out there - until now!This page walks you...

Today, transactions involving unique digital products tokenized as NFTs generate billions of dollars in crypto games. A vibrant economy, crypto games have pushed some gamers to steer their professions towards earning from metaverses and trading...

The world of video games is constantly evolving, and the latest innovation is GameFi. It's an interesting concept that’s a blend of traditional gaming with the financial potential of decentralized finance (DeFi). This exciting new market segment...