Game Marketing Genie Blog

Podcasts are hot right now. They fit seamlessly into our busy lives, allowing us to listen to interesting material as we go about other chores, travel or relax. Podcasts are …

Is it enough to have a great game? Not if your audience doesn't know about it. Working on a press release with your game's launch or updates is one of …

The gaming industry is growing in leaps and bounds. The rise of gaming as a major form of entertainment has captured audiences around the world. But the competition in this …

Every season offers unique opportunities for companies to thrive. Even if your business is not seasonal, your customers react to different events in predictable ways you can take advantage of …

Marketing is the driving force of the modern business world. A good game marketing strategy has a lot of components, and understanding the ones you need can be hard. Getting …

The marketing industry relies a lot on research. Market research is about looking at your niche and churning through data to gain insights about market trends, potential audiences, competitors, and …

Data and analytics lie at the heart of marketing, and are an indispensable secret to the success of most viral game marketing campaigns. As a game developer, there are many …

The gaming industry has grown into one of the biggest parts of the entertainment industry with video gaming now available for everyone. With the advent of live streaming, mobile gaming, …

Marketing is the process of “finding a market” for products – releasing a product to the public and ensuring that enough people know about it to give it a fair …