Game Marketing Genie Blog / Digital Marketing Strategy (10)

As technology evolves and allows businesses to traverse the global marketplace, the importance of incredible digital marketing has become clear. If you want to make it in your market, whether you’re a bricks and mortar store or an online business,...

Last updated: August 23rd, 2022

According to data from Oberlo, 90.4 percent of millennials and 77.5 percent of Generation X are active social media users. Why? Because social media has become an integral part of daily life for most people. You must...

Video gaming is branching out to other industries — including its use as a tool for marketing. With more businesses popping up daily, brands seek creative strategies to capture attention and spread their company message. Video games have become a...

The global gaming industry now exceeds $300 billion in value (2021 stats: data from Accenture), and is anticipated to grow at an incredible annual rate of 10.5 percent until 2026. It will be difficult for your brand new game to capture the attention...

You've spent a lot of money and put in a lot of effort to develop an amazing game with envious depth. The user experience is as rich as Elon Musk, and you're convinced players will be lining up to download your game as soon as you release it. Guess...

With the world moving at such a fast pace, it’s becoming increasingly difficult for businesses to reach out to their audiences when they don’t have the right marketing strategies. However, social media platforms are facing an influx of users from...

Are you thinking of joining the esports space? That's a smart marketing move for your brand.

With more tournaments, larger crowds (physical and online), and bigger prize funds, esports is balling. Established brands (both gaming and non-gaming) have...

Social media marketing is one of the most powerful tools today. With so many platforms at your disposal, you can connect with different audiences in various ways, making it challenging to decide which one to use for your game.We've got a few of the...

Seamless advancements in technology have revolutionized social media platforms - and the way we market on them. With an ever increasing number of new platforms and user bases, it is not surprising that brands want to nudge their way into these...