Game Marketing Genie Blog / Digital Marketing Strategy (9)

In October 2020, Google made a big move in the world of web analytics by introducing Google Analytics 4 (GA4). A super-smart tool that was far more than a mere facelift of its predecessor, Universal Analytics (UA). GA4 is an entirely new approach to...

One of the reasons that all of the biggest brands we know and love are successful is excellent data management. Businesses need to adapt to leveraging the insurmountable data they receive on a daily basis because without proper data acquisition and...

Right place. Right time. Right message. Reaching your target players like this is essential. Google Ads allows brands to achieve this, with search ads helping you promote to relevant searchers.However, let's not forget that online users habitually...

Game developers have an incredible opportunity to spread the word with video marketing. Video is one of the most popular forms of content out there, pulling in a significantly higher engagement count than other media including text and image-based...

Some 6.2 billion people own mobile devices (source: Oberlo)! Mobile device users heavily dominate web traffic, and your online business will be disadvantaged if you don’t optimize your site for them. So, dive into why mobile site optimization is so...

There are 5.25 billion people that own at least one mobile device, accounting for more than 67 percent of the global population. Chances are, you may be reading this on your phone right now! As such, reaching out to audiences across the world is now...

Big data is a must-have for your marketing success. Data is everywhere around us, but it isn't the presence of data that's important. What matters is how you obtain and analyze it for your game. Big data management has done wonders for businesses...

If you want to establish yourself as a brand, you should consider trademarking. Trademarks influence customers' purchasing decisions, and registering yours will make consumers more likely to buy from you.

A recent study found that 71 percent of...

One of the most effective forms of content is that of video. Almost 5 billion videos are watched on YouTube daily (source: Fortune Lords), and the number of people watching videos for entertainment is growing at an astronomical rate.This trend has...