Game Marketing Genie Blog / Digital Marketing Strategy (6)

NFT stands for "non-fungible token", which is a unit of data stored in the blockchain. The phrase “non-fungible” means non-interchangeable, which essentially means that each NFT is unique and cannot be exchanged with another one. 

So, what is NFT...

While the gaming industry is doing well, freemium games often find it difficult to make money. Few people are willing to pay a huge one-off fee to access the gated content, resulting in low revenues for freemium games. 

So, what can a game do to add...

Cryptocurrencies have been gaining popularity in recent years, and it looks like everyone wants to invest in this relatively new realm. Blockchain technology has fascinated many users in almost every sector, with gaming being the most affected...

Following the iOS 14 update released by Apple, Google too came up with its own measures to safeguard its users’ privacy. On 3^rd June 2021, Google informed developers that starting late 2021, when Android 12 users opt-out of personalized ads, the...

According to the latest projections by Tech Jury, the global gaming market is expected to generate revenues of more than $180 million by the end of the year. As estimated, there are close to 3 billion players worldwide, with the number of new...

Are you looking to attract more players to your iOS mobile game by improving the effectiveness of your ads? Creative testing is one of the things you need to do to ensure you have the right assets to promote your game. This is where you create...

Advertising is a crucial part of the mobile gaming industry. However, the ad formats you choose to deploy in-game will determine if users continue playing or abandon your game forever. Players aren’t opposed to seeing ads in their games, but they...

The mobile game market is very crowded. New games are launched every day, meaning the number of your competitors will increase with time. Faced with such stiff competition, your best course of action is to reduce your mobile game churn rate and...

Apple’s release of the iOS 14 update has had huge effects on the mobile game and app advertising space. The update gives Apple users the choice to block the IDFA (Identifier for Advertisers) from their apps. Among other things, this means that apps...