Game Marketing Genie Blog / Digital Marketing (10)

If you want to establish yourself as a brand, you should consider trademarking. Trademarks influence customers' purchasing decisions, and registering yours will make consumers more likely to buy from you.

A recent study found that 71 percent of...

Understanding your gaming target audience requires a decent amount of research. Whether you're a big-name studio or an indie dev, putting yourself in your players' shoes is the first step to selling your game to your audience.One of the main reasons...

Esports has grown into a massive form of entertainment, with many popular players, loyal fans and exciting games popping up every year. With such big events comes opportunities to use them as platforms for businesses to reach out to their audience....

Video gaming is a major form of entertainment, popular with a vast range of players. According to Statista, some 2.7 billion people play video games worldwide, with most of these players between the ages of 18 and 35. With such a large number of...

For an effective mobile game launch, having a good strategy makes a world of difference. While there's no guaranteed route to success, you can increase the probability through strategic planning and execution. Considering the gaming industry's...

Ah, social media. It's more than likely that you have an account of your own. You've seen the sponsored posts, branded accounts, and hashtags. Hey, you might already know a little about marketing on these platforms.But even if you think you know a...

As an indie developer, you might be worried about how to get your game out there. The market is very crowded, making it difficult to get noticed and get users to download your game.

Furthermore, the big companies, powered by big marketing budgets,...

One of the most effective forms of content is that of video. Almost 5 billion videos are watched on YouTube daily (source: Fortune Lords), and the number of people watching videos for entertainment is growing at an astronomical rate.This trend has...

As technology evolves and allows businesses to traverse the global marketplace, the importance of incredible digital marketing has become clear. If you want to make it in your market, whether you’re a bricks and mortar store or an online business,...