Game Marketing Genie Blog / Esports Marketing

Are you thinking about marketing your products or services using the esports industry? You’ve made a good choice.

The esports industry is booming, and many businesses have already taken advantage of the advertising space it offers. While esports is...

Mobile gaming is a major part of the gaming market. Data from Statista shows that there were 3.5 billion smartphone users worldwide in 2020, almost half of the world's population. One of the things people use their smartphones for is playing games....

The video gaming industry is flourishing and has an audience base that is ever growing, presenting incredible opportunities for businesses to tap into. If you think that advertising in the esports segment won’t bring you a good return on investment...

Esports has grown into a massive form of entertainment, with many popular players, loyal fans and exciting games popping up every year. With such big events comes opportunities to use them as platforms for businesses to reach out to their audience....

Video gaming is a major form of entertainment, popular with a vast range of players. According to Statista, some 2.7 billion people play video games worldwide, with most of these players between the ages of 18 and 35. With such a large number of...

With the world moving at such a fast pace, it’s becoming increasingly difficult for businesses to reach out to their audiences when they don’t have the right marketing strategies. However, social media platforms are facing an influx of users from...

Are you thinking of joining the esports space? That's a smart marketing move for your brand.

With more tournaments, larger crowds (physical and online), and bigger prize funds, esports is balling. Established brands (both gaming and non-gaming) have...

Many people consider gaming to be a fun pastime activity, but the reality is that esports is rapidly becoming one of the world's most lucrative industries. For those who aren't familiar, esports is competitive video gaming played at a professional...

Esports, short for electronic sports, refers to competitive video gaming that’s watched by spectators. It’s not as mainstream as real-life sports, but the number of fans has been growing in size with a recent study showing that global esports...