Game Marketing Genie Blog / Game Launch (3)

Gaming communities are a place for players across the world to unite. They can find people who like and play the same game, get tips and strategies, and make new friends. Communities give them a direct opportunity to share experiences and connect...

Your game is exceptional. You've put a lot of time, effort, and money into making it, and now it's ready to be released. You must now prove to the right players why your game is better than the rest, and you get to do this clearly by defining your...

The gaming industry had it easy in its earlier years. You’d release a game, and a whole gang of players would jump on it. But there weren’t as many games to pick from back then. Back in 2010, only 276 games were released on Steam. In 2018, that...

Great games have a conversion rate of 19% to 30% on Steam, while average games clock around 5% to 7% (according to data from GamesIndustry.biz). However, most of the games that hit Steam never earn their investment back. Why? Because gaming is a...

With thousands of games being launched on Steam and other platforms every year, it can be difficult for your game to get recognized among all the noise. This is very challenging for smaller game studios in particular, especially if they don’t have...

When preparing to launch your game, you might be tempted to only use one or two marketing channels instead of managing multiple.

Unfortunately, this isn’t one of the cases where your gut feeling is right. This is because your customers’ needs and...

You’ll no doubt be itching to get to the global launch of your game, but a soft launch should be the first priority in your mobile game strategy. This means you can release your game into a few smaller areas before you take on larger markets such as...

When you are launching a new game, your marketing strategy is going to be what will make or break you. Do the wrong things and you’ll be left in the shadows. Do the right things and you’ll see those download and purchase numbers soar!

Some...