Game Marketing Genie Blog / Game Launch (2)

Engaging videos have become one of the most popular tools to entice today's customers. Modern buyers have a shorter attention span. Therefore, a compelling video gets their attention better than a lengthy paragraph. An article from Forbes show that...

With the rise of NFTs reshaping the digital entertainment landscape, the number of blockchain-based games, known as NFT games, has surged exponentially. A key driver behind this surge is the play-to-earn model. This innovative approach allows...

The beginning of the year was slow when it came to funding gaming projects. However, video game investors have turned this situation around by investing in early-stage startups, hopeful they would deliver hits.

According to Crunchbase data, in the...

Wondering how to have a successful Steam game launch? Keep reading this article to find out. Launched in 2003, Steam is a video game digital distribution service and storefront developed by Valve Corporation. It’s a platform for all things gaming,...

You've got to nail your game's launch to boost your chances of success in the competitive video game market. Thousands of video games are launched every minute, but statistics by Startup Grind show that only 0.01 percent of them succeed. Most of...

Your game launch is your best chance to make a big impact on your audience. But a mere 10 percent of the games that are launched every year capture a massive 90 percent of the revenue generated in the entire gaming industry. Why? Because the other...

For an effective mobile game launch, having a good strategy makes a world of difference. While there's no guaranteed route to success, you can increase the probability through strategic planning and execution. Considering the gaming industry's...

Great games are backed up by great marketing efforts. If you’re a game developer with a myriad of marketing channels, it is easy to be confused while designing your game marketing strategy. Take a look at this video game dev marketing checklist that...

Narrative is an essential part of any good video game. It helps the players engage with the story and relate with the characters, and also helps you find important opportunities to market your game.

Whether you are creating a role-playing game like ...