The marketing world has changed. No longer can you rely on traditional methods to sell your games. With today's gaming audience active on social platforms like YouTube and Twitch, working with influencers is one of the best ways to acquire new users...
Marketing can engage and nurture your potential customers if done in a way that doesn't push them away. Directly targeting your audience with ads doesn't work as well anymore, and most consumers view ads more negatively now than in the past. There...
The gaming industry had it easy in its earlier years. You’d release a game, and a whole gang of players would jump on it. But there weren’t as many games to pick from back then. Back in 2010, only 276 games were released on Steam. In 2018, that...
Celebrities often endorse products, from handbags to video games. Whether at an event, on TV, or splashed across social media, these endorsements translate into big earnings for their partnered products. However, it's actually not the big-budget...
TikTok is one of the fastest-growing platforms out there. It has surpassed more than 1.5 billion downloads on the App Store and Play Store, and averages more than 500 million active users every month - making it one of the most popular social media...
Brands across many industries, including gaming, have understood influencer marketing and seen the results for themselves, and now they’re ready to commit. Influencer marketing is now a default technique for gaming companies wanting to reach larger...
Influencer marketing is an effective way to promote your business and is one of the fastest-growing marketing techniques.
A study from Matter Communications showed that 82 percent of people trust influencers' recommendations over other promotion...
Making the most of your marketing budget is essential to a successful launch. To ensure you get the best value, you must choose the correct advertising form to invest in.While traditional advertising is still popular, the popularity of influencer...
The marketing strategies you’ve used in the past won’t work for you the same way they used to. Any good business knows that they need to stay up-to-date to ensure that they stand out in their market. This includes researching trends, rethinking...
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