Game Marketing Genie Blog / Video Marketing

Video content has become a potent tool for game marketers in today's digital landscape, helping to captivate audiences, boost user engagement, and drive conversions. The use of video content has become crucial in highlighting the distinctive...

Video continues to be one of the most engaging forms of content, meaning a trailer is the most powerful thing in your marketing toolbox. 

Factor in your audience and what you want to communicate from the start. Remember that you can use your video...

Are your paid ads failing to perform as effectively as you had hoped? Don't worry; we've all been there. You could simply be making a few mistakes that are harming the performance of your game ads and causing your budget to plummet. 

Here's how it...

Game trailers often rely on voiceovers to bring their storylines to life. Games themselves occasionally engage the talents of some of film and television's biggest actors, which is often a source of excitement for gamers who keep up with the latest...

Imagine a scenario where every potential player who clicks on your online ad becomes a lead.

And then every lead converts into a paying customer.

The truth is that less than 3 out of every 100 people who click on an ad will convert into paying...

What makes game trailers almost as anticipated as the games they're promoting?

Online fan spaces and gaming industry events are hotspots for heated discussions about cinematics. In a matter of minutes, the cinematic game trailer must present and...

YouTube is officially the most-visited website globally in 2022, with a whopping 8,184,698,651 users as their monthly search traffic! It is an incredible platform for visual products, such as video games. Through your YouTube channel, you can share...

Engaging videos have become one of the most popular tools to entice today's customers. Modern buyers have a shorter attention span. Therefore, a compelling video gets their attention better than a lengthy paragraph. An article from Forbes show that...

Gone are the days when colossal billboards and flyers were used to get players playing. Advanced storytelling techniques are a must-have to entice modern-day consumers. Our brains are much more engaged by storytelling than cold facts. And what...