Game Marketing Genie Blog

Game-based learning is engaging, encourages problem-solving, and promotes learning through play. This is true for high-school students as well as seasoned corporate executives. eLearning experts believe that playing games needs …

In a market where hundreds of games launch every day, developers can no longer rely solely on game design and quality to attract players. They need targeted marketing campaigns to …

Lifetime value (LTV) is one of the most important metrics for a game developer. It represents the total monetary value a single user generates over the course of playing a …

Over 10 years ago, people didn’t have much choice when buying PC games online. Since its launch in 2003, the Steam game store has dominated this space, but that’s shifting …

Data from Statista shows that the video game industry has generated more than $175 billion in revenue in 2021, up from $78.61 billion in 2017. The number of game downloads …

Making a game is easy. Getting it to perform is the hard part. With players spoiled for choice when it comes to the titles they can play, it’s difficult to …

SEO services are at the heart of digital game marketing because of their ability to drive targeted traffic to your website. Interested users visit search engines to look for the …

Gaming brands are part of a vibrant $138.4 billion industry that’s only growing. There are more than 2.8 billion gamers across the globe, with the demographic profile split evenly between …

Steam is the world’s largest distribution channel for PC games, with approximately 120.4 million players using it for their favorite games in 2022. Sounds like a lot of players, but …