Game Marketing Genie Blog

With YouTube ranked as the second largest search engine behind Google, it presents game developers with a valuable opportunity to get their titles discovered and to connect through video. Video …

The gaming industry had it easy in its earlier years. You’d release a game, and a whole gang of players would jump on it. But there weren’t as many games …

Celebrities often endorse products, from handbags to video games. Whether at an event, on TV, or splashed across social media, these endorsements translate into big earnings for their partnered products …

Well over half of the world uses the internet regularly, and when customers feel a business has wronged them, it is easy for them to go online and vent. As …

TikTok is one of the fastest-growing platforms out there. It has surpassed more than 1.5 billion downloads on the App Store and Play Store, and averages more than 500 million …

A great brand image is essential in today's competitive gaming environment. A solid brand identity will help you stand out and capture your players' attention, which is critical in an …

Great games have a conversion rate of 19% to 30% on Steam, while average games clock around 5% to 7% (according to data from GamesIndustry.biz). However, most of the games …

As much as 91% of young customers today trust online reviews, according to data from Search Engine Journal. For many, they carry weight similar to personal recommendations from friends, and …

Brands across many industries, including gaming, have understood influencer marketing and seen the results for themselves, and now they’re ready to commit. Influencer marketing is now a default technique for …