Game Marketing Genie Blog / Content Marketing

Gaming studios must look for new ways to promote their latest releases and reach a wider audience. One powerful marketing tool you can leverage is influencer content. 

Are your paid ads failing to perform as effectively as you had hoped? Don't worry; we've all been there. You could simply be making a few mistakes that are harming the performance of your game ads and causing your budget to plummet. 

Here's how it...

Game trailers often rely on voiceovers to bring their storylines to life. Games themselves occasionally engage the talents of some of film and television's biggest actors, which is often a source of excitement for gamers who keep up with the latest...

Imagine a scenario where every potential player who clicks on your online ad becomes a lead.

And then every lead converts into a paying customer.

The truth is that less than 3 out of every 100 people who click on an ad will convert into paying...

What makes game trailers almost as anticipated as the games they're promoting?

Online fan spaces and gaming industry events are hotspots for heated discussions about cinematics. In a matter of minutes, the cinematic game trailer must present and...

User-generated content, popularly known as UGC, is a modern-day word-of-mouth recommendation. But what is UGC? UGC is the unpaid or unsponsored social media posts that users upload praising a brand’s product or service. It impacts the purchasing...

Cost-effective game development and marketing platforms have opened new doors for independent developers, but not every indie game is successful. A study from Indie Game Haven reveals that 70% of all indie games are commercial failures. And only 7%...

Making a game is easy. Getting it to perform is the hard part. With players spoiled for choice when it comes to the titles they can play, it’s difficult to get noticed in the crowded sea of games. Furthermore, the big gaming brands, powered by...

If you've been producing gaming content for a while, you likely have many useful resources on your blog and YouTube channel that can be reused in other ways. The act of recycling content is a great content marketing strategy that every game dev...