Game Marketing Genie Blog / Video Marketing (3)

Videos are a great way to share your message with your audience and one of the best types of content marketing. Data from Smart Insights shows that 92 percent of marketers claim that videos are a vital component of their marketing strategy. A boon...

Game developers have an incredible opportunity to spread the word with video marketing. Video is one of the most popular forms of content out there, pulling in a significantly higher engagement count than other media including text and image-based...

One of the most effective forms of content is that of video. Almost 5 billion videos are watched on YouTube daily (source: Fortune Lords), and the number of people watching videos for entertainment is growing at an astronomical rate.This trend has...

Marketing is the process of “finding a market” for products – releasing a product to the public and ensuring that enough people know about it to give it a fair chance of success.

Video game marketing is all about ensuring your game has an audience....

With your team, you have created a fantastic game, and you can't wait to introduce it to the gaming community. You've heard stories of games failing, but you are convinced this fate will not befall you since you have done everything to make your...

Game development companies shell out billions of dollars making and marketing games every year. However, making your marketing count isn’t easy if you’re inexperienced in that area. Game development and marketing are both crucial for your game’s...

Marketing a game is as essential as designing levels and polishing the user interface. The big development studios are spending millions on ads and celebrity endorsements. If you can't compete on these terms, your best bet for finding players for...

Great games are backed up by great marketing efforts. If you’re a game developer with a myriad of marketing channels, it is easy to be confused while designing your game marketing strategy. Take a look at this video game dev marketing checklist that...

The gaming industry is continuously growing. With numerous games being introduced every year, there are an increasing number of choices for players. This means that without an effective game marketing strategy in place, your game will be lost....