Game Marketing Genie Blog

Non-fungible tokens (NFTs) are all the rage, with NFTs ranging from famous internet memes to the source code of the World Wide Web selling for millions of dollars. NFT games …

Implementing an effective game monetization strategy is tricky, now imagine it’s for Free-to-play (F2P) games. An F2P game is available for free, and usually the players aren’t motivated enough to …

The video game market shows no signs of slowing down. The industry added 500 million new users over the last three years, bringing the worldwide number of gamers to 27 …

Ad monetization has become a key revenue-generating pillar for most games. By strategically displaying ads within the game, developers earn money through ad impressions and clicks. But ROAS campaigns for …

With the rise of NFTs reshaping the digital entertainment landscape, the number of blockchain-based games, known as NFT games, has surged exponentially. A key driver behind this surge is the …

If you're reading this page, you're probably creating a crypto game, already have one, or want to know a little more about them. But the unfortunate thing about crypto games …

Today, transactions involving unique digital products tokenized as NFTs generate billions of dollars in crypto games. A vibrant economy, crypto games have pushed some gamers to steer their professions towards …

The world of video games is constantly evolving, and the latest innovation is GameFi. It's an interesting concept that’s a blend of traditional gaming with the financial potential of decentralized …

Mobile games that generate revenue from ads struggle to stay profitable. But recently, there's been a shift in this as gaming companies are adopting something different – the gacha system …