Game Marketing Genie Blog

Gone are the days when colossal billboards and flyers were used to get players playing. Advanced storytelling techniques are a must-have to entice modern-day consumers. Our brains are much more …

As of 2022, the iOS app market share is 27.57%. However, when compared to Android, the iOS app store continues to outperform other operating systems in terms of revenue generation …

Creating an engaging, irresistible game is a moment of pride. However, it is only half the battle. The key to a successful game lies in marketing. After all, making a …

The younger generation is always up-to-date with technological advancements. They're the first to hop on the bandwagon, from new social media platforms to the latest hyped video game. A study …

In video games, higher player retention rates convert to more monetization opportunities. A game generates higher revenue when played several times per week, or better yet, per day. In addition, …

The Nintendo Switch has been a gold rush for developers in the last few years, with many generating incredible sales on the platform – sometimes far more than Steam and …

Video game development is very expensive, especially for indie game developers. From the tools required during development to the marketing cost once completed, the budget for a simple game can …

Due to the increasing trend of owning unique digital possessions such as music, videos, and pictures, the market for NFTs is expected to multiply. According to new market research by …

NFTs (non-fungible tokens) have been ever-increasing in popularity since their introduction in 2014. Their rising craze among cryptocurrency investors indicates that these digital tokens are more than a fad. Marketers …