Game Marketing Genie Blog

If you’ve been keeping up to date with our blog, you’ll understand by now that video game community management is a key piece of your game marketing strategy puzzle. But …

When you are launching a new game, your marketing strategy is going to be what will make or break you. Do the wrong things and you’ll be left in the …

One thing all businesses have in common is the need for a strategic and ever-evolving marketing plan and that is especially true in game marketing. No matter how great a …

The mobile app industry is as profitable as ever, which is not surprising since people now spend five hours per day on their smartphones. However, the sheer number of mobile …

With over a million apps available for download on Google’s App Store, making your mobile game stand out from the rest can feel like a challenge. Luckily, it’s a challenge …

Conceiving and implementing a smart marketing campaign may spell the difference between the success or failure of your game. It’s no secret that advertising your product to the player base …

To keep your edge in the competitive game market, a highly effective strategy is vital. Your overall marketing strategy needs to be tailored to the unique aspects of your game …

Making a game isn’t easy. Marketing one can be even harder. You may have poured your soul into developing a cult-hit or mainstream masterpiece but if nobody knows about it, …

There’s no shortage of marketing initiatives that can be used to promote your game. Whether it’s social media, email marketing or SEO, there’s always an angle. Unsurprisingly, each technique comes …