Game Marketing Genie Blog

There are hundreds, if not thousands, of new businesses being created every day. So, how do you stand out from the rest and start getting qualified leads? Content marketing is …

Digital marketing is a multi-faceted concept. It includes anything from the creation of short email and social media content to the structure of company websites, blogs and online advertising. But …

Brand trust is an intangible but invaluable asset that any business should strive to have – and the game industry is no exception. But, like any valuable asset, brand trust …

The power of Facebook Ads continues to grow, making it an increasingly effective platform for promoting mobile games. For smaller agencies operating with tight budgets, navigating the competitive landscape can …

The subscription economy sounds like a buzzword, but its meaning extends further than a catchy phrase. It illustrates the world’s shift from a product-based economy to a subscription-based one (estimated …

Stadia, Google’s new video game streaming platform, is coming—and apparently, so is the future of gaming. If successful, Stadia could be set to dominate and revolutionize the gaming industry as …

Technology evolves, and as marketers, advertisers—or anyone at all interested in selling anything—it’s our job to keep up to date. And in light of the upcoming updates to Google Ads, …

You’ll undoubtedly have been exposed to gaming influencers on different social media channels. Brands worldwide are turning to influencers to promote their products or services to their followers and moving …

You’ll no doubt be itching to get to the global launch of your game, but a soft launch should be the first priority in your mobile game strategy. This means …