Game Marketing Genie Blog

Game trailers often rely on voiceovers to bring their storylines to life. Games themselves occasionally engage the talents of some of film and television's biggest actors, which is often a …

Personas assist marketing teams in developing a representation of their primary user segments. Every major brand has its own personas, so if you don't have one, your competitors are targeting …

Imagine a scenario where every potential player who clicks on your online ad becomes a lead. And then every lead converts into a paying customer. The truth is that less …

What makes game trailers almost as anticipated as the games they're promoting? Online fan spaces and gaming industry events are hotspots for heated discussions about cinematics. In a matter of …

YouTube is officially the most-visited website globally in 2022, with a whopping 8,184,698,651 users as their monthly search traffic! It is an incredible platform for visual products, such as video …

With the advent of new digital marketing strategies, advertising costs have skyrocketed. Today, gaming brands have to pay an excessive amount to market their games, acquire new players, and establish …

The global gaming market will be worth over $250 billion by 2025 according to PR Newswrite. Without a doubt, the gaming population is increasing worldwide. While this is a positive …

NFTs, or non-fungible tokens, are irreplaceable assets giving users authority over digital assets, like artwork or music. NFTs thrive in communities. These communities are spaces where like-minded people with immense …

Indie games often have it rough. Not all of them will be the next Stardew Valley or Minecraft. But that doesn't mean you shouldn't give your marketing a red hot …