Game Marketing Genie Blog

Video continues to be one of the most engaging forms of content, meaning a trailer is the most powerful thing in your marketing toolbox. Factor in your audience and what …

From VR (Virtual Reality) tech to virtual worlds and chat rooms, the VR gaming industry is thriving and rapidly expanding. It’s no longer a novelty concept now. As players’ expectations …

Are your paid ads failing to perform as effectively as you had hoped? Don't worry; we've all been there. You could simply be making a few mistakes that are harming …

Game trailers often rely on voiceovers to bring their storylines to life. Games themselves occasionally engage the talents of some of film and television's biggest actors, which is often a …

Personas assist marketing teams in developing a representation of their primary user segments. Every major brand has its own personas, so if you don't have one, your competitors are targeting …

Imagine a scenario where every potential player who clicks on your online ad becomes a lead. And then every lead converts into a paying customer. The truth is that less …

What makes game trailers almost as anticipated as the games they're promoting? Online fan spaces and gaming industry events are hotspots for heated discussions about cinematics. In a matter of …

YouTube is officially the most-visited website globally in 2022, with a whopping 8,184,698,651 users as their monthly search traffic! It is an incredible platform for visual products, such as video …

With the advent of new digital marketing strategies, advertising costs have skyrocketed. Today, gaming brands have to pay an excessive amount to market their games, acquire new players, and establish …