Game Marketing Genie Blog

Big data is a must-have for your marketing success. Data is everywhere around us, but it isn't the presence of data that's important. What matters is how you obtain and …

Businesses have a massive amount of data available to them on a daily basis. But not all of this data will help them, and only companies that can derive useful …

Mobile gaming is a major part of the gaming market. Data from Statista shows that there were 3.5 billion smartphone users worldwide in 2020, almost half of the world's population …

The video gaming industry is flourishing and has an audience base that is ever growing, presenting incredible opportunities for businesses to tap into. If you think that advertising in the …

Last updated: Jan 9th, 2023 Mobile games make up a significant portion of not only the gaming industry but also the app market. Tending to be easy to play, short …

If you want to establish yourself as a brand, you should consider trademarking. Trademarks influence customers' purchasing decisions, and registering yours will make consumers more likely to buy from you …

Understanding your gaming target audience requires a decent amount of research. Whether you're a big-name studio or an indie dev, putting yourself in your players' shoes is the first step …

Esports has grown into a massive form of entertainment, with many popular players, loyal fans and exciting games popping up every year. With such big events comes opportunities to use …

Video gaming is a major form of entertainment, popular with a vast range of players. According to Statista, some 2.7 billion people play video games worldwide, with most of these …