Game Marketing Genie Blog

Over the last decade, indie games have grown in popularity and in number. Emerging as early as the 1970s, indie games were the precursor to the games we know and …

If someone lands on your website and is presented with a bad UI (user interface), there’s an extremely low chance that you’ll get them to engage or convert. Likewise, if …

Narrative is an essential part of any good video game. It helps the players engage with the story and relate with the characters, and also helps you find important opportunities …

Mobile gaming is a significant market segment in the gaming industry. According to a report from App Annie, the mobile gaming segment is on track to surpass $222 billion in …

After creating an amazing mobile game, the next thing you need to do is measure its performance. This comes after the app has been released to the world, and there …

With a plethora of games being introduced every month, the gaming industry is one of the most competitive industry segments and by far one of the fastest growing industry segments …

The marketing world has changed. No longer can you rely on traditional methods to sell your games. With today's gaming audience active on social platforms like YouTube and Twitch, working …

Every good website has one good thing; an incredible user experience. These sites are so fluid and intuitive that their visitors can easily find what they are looking for without …

Marketing can engage and nurture your potential customers if done in a way that doesn't push them away. Directly targeting your audience with ads doesn't work as well anymore, and …